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Mark Peterson, Ph.D.
Methods Consultant

Dr. Mark Peterson is a consultant whose versatility in methods makes him a rare researcher capable of contributing powerfully in each phase of any research project. He has directed dozens of projects for client companies ranging from Fortune 500 firms like the Ford Motor Company and TXU to local non-profits in Texas, such as the Creative Arts Theater and School. As an academician, Mark taught graduate students in marketing research at the University of Texas at Arlington for more than ten years using the qualitative research methods he developed. Peterson recently joined the faculty of the University of Wyoming where he continues his focus on research methods.

Early in his career, Mark worked with the marketing research firm SDR, Inc. as a consultant for research methods. He served in a dynamic environment pursuing solutions for client firms in a variety of industries including services, consulting, biotechnology, and consumer packaged goods. During his years at SDR, he was pleased to be one of the first researchers to employ structural equation modeling in the practitioner realm of marketing research.

An accomplished and published researcher, in 2006, Mark co-authored a piece to improve client-side research practice entitled “Helping Marketing Research Earn a Seat at the Table for Decision-Making” in the European Business Review. Additionally, in 2005, an article he once published in Marketing Intelligence and Planning entitled “Marketing Research in the New Millennium: Emerging Issues and Trends” was cited as one of the top 50 most downloaded articles from the 50,000 articles included in the Emerald Group Publishing archives.

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