. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tim McCleary
Principal
The Involvement Practice

Tim is the founder of The Involvement Practice and the architect of Brand Involvement®. Inspired by teachers who made learning personal and practical for him, he adapted proven learning techniques to the needs of brand management, creating a proprietary new approach to employee brand training and strategy implementation.

Most recently, Tim was the Global Director of Brand and Design for GE, leading the rebranding of the company for its 311,000 employees. In that role, he was a regular teacher of branding at GE's executive training center. He's worked in internal communications, media relations, public relations, new media and visual communications for companies such as Marsh, AAA, NBC, Warner Bros. and Bell Canada, and he's lectured on branding issues at Columbia, Cornell, Syracuse, MIT, Northeastern and the University of Virginia, among others.

A former commercial photographer in his native Canada, Tim is actively involved in his suburban Connecticut town, and draws creative inspiration from his kids on a daily basis.

Back to Spring People...